In my last post about the radicalism of Omega designs at around the time of the First World War, I mentioned that the context in which they were produced was the dominance of Arts and Crafts design. Art history focuses on innovation and the history of this period tends to be the history of Post-Impressionism, Cubism, Futurism and Expressionism, so, even if we understand that Omega were designing for a minority with avant-garde tastes, we can easily overlook the fact that the taste of most design-aware people was based on styles developed in the 1880s.
In 1916, Charles Holme, editor of The Studio, published Arts & Crafts – A Review of the Work Executed by Students in the Leading Art Schools, from which the illustrations here are taken – a fascinating record of what students were being taught at that time. Since the 1880s, many art school principals and lecturers had been drawn from members of the Art Workers Guild, and by the turn of the century the Arts and Crafts influence was firmly established. Both style and teaching methods changed, with a new emphasis on “designing in materials” rather than on paper. And as Holme’s illustrations demonstrate, art students were producing nothing like the Post-Impressionist and quasi-abstract designs of the Omega Workshops.