WILLIAM ROTHENSTEIN AND E.W.TRISTRAM

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Festival Titling typeface by Phillip Boydell

I misrepresented William Rothenstein’s views on design teaching in my last post, commenting on his association with the arts-and-crafts colony in the Cotswolds and his appointing E.W.Tristram, a medievalist, to the post of professor of design at the RCA. Rothenstein wanted to modernise design education at the College and was well aware of new developments on the continent.

After having been in post at the RCA for a while, Rothenstein recorded his impressions. In a memorandum to the Board of Education, he wrote in 1921:

I hope I have your support in looking on the College as a centre which serves, not so much to give a vocational training, as to give each student, whether he intends to be a simple designer of cotton fabrics or an ambitious painter or sculptor, the best general education through the arts. Some commercial men hold that an industrial designer does not require so complete an education as a more ambitious artist. But I feel sure that Board considers this to be a short sighted view, and that well educated designers will finally prove of greater service to British industry than less well educated men.

Much of the work in the Schools of Pottery, of Painting and Decorating and of Metalwork is too unexperimental and derivative. No consistent attempt has been made to deal with the interpretation of the contemporary world in design and execution. A wrong understanding of the spirit which made mediaeval art so vital persists at Kensington, and the research work towards the discovery of new subject matter and new treatment, so noticeable on the Continent, seems to have ben wanting. It is important that we do not fall behind the Continental industries, and the freshness of design, execution and subject matter which s characteristic of the best French, German and Austrian work has not been sufficiently encouraged and sought for at the college, in my opinion.

Rothenstein recommended E.W.Tristram, faute de mieux, for the post of professor of design on the resignation of Anning Bell.

For some time I thought it would be possible to find an artist as renowned as Professor Bell to undertake the direction of the most important school of the College. But the movement started by William Morris and his friends seems to have spent itself. I know of no younger men associated with the arts and crafts society endowed with the wide culture which was, and still is, characteristic of Morris’ immediate disciples. It is true that a new life Is stirring among the younger painters and craftsmen. But this movement, which had its origins in France, has not yet taken firm root in this country. Of the present men associated with traditional English craftmanship and design, I know of no-one more capable and scholarly than Mr Tristram. His patient and profound study of English wall painting – in fact of every kind of English painting – has at last won for him a unique position among his contemporaries.

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Ernest Dinkel poster for London Underground

Noting Tristram’s shyness, Rothenstein recommend the appointment of Paul Nash, Ernest Dinkel and Philip Boydell to work with him in the design department. Nash is well-known. Dinkel was a bold poster designer for the London Underground and Boydell designed the Festival Titling typeface used in Festival of Britain publications. Tristram’s main work was in medieval wall painting, and although Rothenstein referred to his work in modern textile design, it is still questionable whether he was the best representative of design education for the Gorell committee.

THE GORELL REPORT

GORELL

 

I’ve been reading Art & Industry, the Gorell report, a milestone in the design debate in the decade before the war. The Board of Trade set up the Gorell committee to consider “the production and exhibition of articles of good design and everyday use”. Its result was the Council for Art and Industry, a precursor of the Design Council. Fiona MacCarthy perceived the long arm of the Arts and Crafts Movement reaching as far as the Festival of Britain and Terence Conran. It certainly influenced public discussions about design in the 1930s and its ideas pervade the Gorell report.

Of the committee’s nineteen members, three were artists or designers, five were industrialists and the largest cohort were politicians and public officials. Lord Gorell was a Liberal politician, an author and journalist. The industrialists were: A. E. Gray, the Staffordshire pottery manufacturer, who employed Susie Cooper and Gordon Forsyth; C.H. St John Hornby, the successful head of W. H. Smith, who also had an interest in fine printing and ran the Ashendene Press; Charles Richter, director of Bath Cabinet Makers and a member of the Arts and Crafts Exhibition Society; Howard Robertson, a leading architect and later President of the RIBA; and H. Trethowan, president of the china and glass retailers association. It’s clear that the business representatives were chosen for their arts-and-crafts bent and that they were untypical of businessmen in Britain.

 

gorell members

 

The arts representatives were Roger Fry, E. W. Tristram, professor of design at the RCA, Clough William-Ellis, now known mainly for his whimsical creation at Portmeirion, and the art writer Margaret Bulley, author of Have You Good Taste?

The committee looked at the problem of design from an arts-and-crafts perspective and saw it essentially as the “divorce of design from execution” that had taken place during the industrial revolution. It sought “a reunion of Art and Industry”. It focused wholly on consumer goods and it considered design as good appearance rather than product engineering.

A pressing matter for industry while the committee was sitting was world recession and the lack of competitiveness of British goods. There was a long-standing view that our exports suffered because of poor design compared to continental goods, particularly French and German goods. There may have been some truth in that. The superiority of French goods was arguably the overhang of the royal monopolies of the Grand Siècle and Colbert’s forcing up of standards. Germany had developed the arts and crafts into modernism, while Britain compromised with what Michael Saler has called “medieval modernism”, modernism mitigated by the ideas of Ruskin and spiritual uplift. But tariffs may have been more salient than design in Britain’s balance of trade.

 

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C. H. St John Hornby, director of W. H. Smith, at his Ashendene Press

 

Gorell urged training in principles of design for everyone – manufacturers, craftsmen, buyers and sellers – so that they could appreciate good design when they saw it. Its ideas about improving design were confused with the idea of improving taste, which was a long-standing feature of the art-and-industry debate. Fry in his memorandum to the committee said that many manufacturers had lost contact with educated taste. There was always something  patronising about “good design”, from the Chamber of Horrors in South Kensington in the 1850s, which showed up the ghastly against the good, to Anthony Bertram’s Penguin book Design (1938), which preached about white walls and tut-tutted about patterned rugs. Gorell insisted that that the new central design body it recommended should be staffed by “persons of taste and cultural standards” – by which it had in mind persons such as themselves.

The report lacks recommendations for improving art education at secondary and tertiary level. The presence of Tristram on the committee may have made its members reluctant to criticise the RCA. Rothenstein had shaken up the RCA, but his main improvement was in the teaching of fine art and his ability to change the design school may have been compromised by his association with the Cotswolds arts-and-crafts colony. When he toured continental art schools in the 1920s, the Bauhaus was not on his itinerary. Tristram himself was a medievalist and was probably not the best representative of design education for deliberations of this sort.

Herbert Read was critical of the Gorell Report at the time, and a modern writer, Tanya Harrod, has described it as muddled. But Nikolaus Pevsner described it as “the first official document to emphasize the vital importance of improvements in British industrial art and to confirm the urgent necessity of immediate action.”

DISAPPEARING TALENT

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Few artists make a living from art and many give up completely. Looking in the archive of Central Saint Martin’s art school I found several talented ceramics students who never practiced after graduating. I was looking for photos of work done by students of Dora Billington to show in the exhibition I’m curating at the Crafts Study Cente and Ruthin Craft Craft Centre at the end of the year.

In the early 1950s some students made work with an eye to mass production and others made pieces intended as individual works of art. Ines Reich made the elegant teapot above with a transfer decoration for her diploma exam in 1951, with a  contemporary Festival of Britain feel, but she appears to have disappeared without trace thereafter.

Doreen Lambert made this well-considered dinner service (below) for her diploma show in 1954 but she had a career in teaching rather than design. She kept it all her life and it sold only after her death, when it came up at auction at Roseberry’s in 2014.

doreen lambert degree show work

The Central was famous in the ‘fifties as a counter-current to the conservative Leach style of studio pottery, and this fine collection (below), exhibited by Helen Sadar in 1959, is typical of the sort of ceramics that were being explored then. She also disappeared without trace.

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RYE POTTERY

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Tidying up my papers, I came across this old postcard, which I’d picked up at Gary Grant’s shop in Arlington Street behind Sadler’s Wells. The shop has been closed for many years, but I liked to pop in when I was going to the theatre to look at his excellent collection of mid-century pottery, especially his collection of Rye Pottery. These are Rye butter dishes.

The Rye Pottery was set up by Wally and Jack Cole and thrived after the war, capturing in their bright, whimsical ceramics the spirit of he Festival of Britain. They made tin-glazed tableware and decorative figures, which were very much of the time. The same spirit was expressed in the contemporary pottery of the Bayswater Three, William Newland, Margaret Hine and Nicholas Vergette, who made a good living decorating the interiors of coffee bars. This sort of pottery ran against the Leach current of Chinese-inspired stoneware. Newland found Leach’s dominance irritating but the Coles just got on with it. Their pottery still exists in Rye, still making tin-glazed wares.

Walter studied at the Central School of Arts and Crafts in the 1930s, when Dora Billington was teaching there and at a time when she was making exquisite tin-glazed ceramics, and he was subsequently a member of the Arts and Crafts Exhibition Society, of which she was a leading member. Rye was a rare example of a commercially successful craft pottery. Kenneth Clark and Ann Wynn-Reeves ran a similarly successful enterprise, concentrating on tiles but also making use of decorated tin-glaze; and they were also graduates of the Central pottery course.

 

TEXTILE INFLUENCES: ROBIN AND LUCIENNE DAY

Calyx, the textile designed by Lucienne Day that became an icon of the 1950s
Because surface design is an important part of my work I take my inspiration from arts other than studio pottery, which is a bit sniffy about decoration. Lucienne Day’s textiles are an important source. Her iconic “Calyx” design, made for the Festival of Britain in 1951, makes clever use of five colours, selecting eight contrasts out of a possible twenty. I like this disciplined treatment of colour and it’s essential to my patterns as I use only six colours on all my ceramics.  If you ring the changes like this, you can get unity in variety and make your work recognizable from its colourways without being monotonous.


Here is a video about Lucienne and Robin Day. 


Contemporary Days: The Designs of Lucienne & Robin Day from Design Onscreen on Vimeo.

The rational optimism of Lucienne and Robin Day, which comes across in this extract, is uplifting.  Robin says he thought that it was possible to improve people’s lives through good design, an essentially modernist idea out of fashion today, but a valid one.