MARGARET BULLEY: ‘HAVE YOU GOOD TASTE?’

After writing about the Gorell Committee, which reported to government in 1932 on the production and exhibition of articles of good design, I became curious about one of its members, the art writer Margaret Bulley (1882 – 1960). The Gorell Committee was one of the many official and unofficial initiatives in the 1920s and 1930s created to improve the standard of design in industry and the result of its deliberations was the setting up of the Council for Art and Industry (CAI), a precursor of the Design Council.

Margaret Bulley was born into a prosperous but socially progressive family in Cheshire. Her early work was in teaching children in galleries and museums. She was involved in war relief work in France where she met Margery Fry and it may have been through her that she made the acquaintance of her brother Roger Fry. Fry introduced her to Marion Richardson, the influential and innovative art teacher, and Bulley arranged an exhibition of children’s art at the Whitworth Gallery, Manchester. Bulley herself became interested in children’s art and she arranged for children’s designs to be manufactured by her husband’s textile firm Armitage and Rigby. She carried out extensive research into children’s responses to art, seeking universals in art appreciation that were unconditioned by culture, publishing her findings in The Burlington Magazine in the 1920s. She espoused the common idea that children have an innate and well-developed aesthetic sense that adults suppress.

Bulley was invited to join the Gorell committee probably because of her acquaintanceship with Fry (also a member of the committee), her researches into art appreciation and her prior involvement in the British Institute of Industrial Art (BIIA), predecessor of the Council for Art and Industry, to which she had contributed a large collection of contemporary consumer goods, and which on the closure of the BIIA, she donated to the Victoria and Albert Museum. The V&A describe her as a friend of Vanessa Bell and she had been an associate of Fry’s since the days of the Omega Workshops, of which she was a generous patron. Bulley was thus on the fringe of the Bloomsbury Group and her ideas of art and taste are close to theirs in many ways.

The Gorell committee, comprising public officials, artists, writers and industrialists, entangled questions of design with questions of taste and how it might be improved, as did nearly all contemporary discussions about the advancement of design and taste, which was vaguely defined if defined at all. Such discussions inevitably fell back on the taste of those who staffed committees like Gorell. Shortly after Gorell, Bulley wrote Have You Good Taste?, which filled out her ideas in more detail, and throughout her career she wrote several books in a similar vein, like Art and Counterfeit, Art and Understanding and Art and Everyman.

Have You Good Taste? was an investigation of the taste of the public based on an experiment in which their preferences were compared with the judgement of “six well-known art critics or experts”: Roger Fry, W. Constable (Director of the Courtauld Institute), Charles Holmes (late Director of the National Gallery), Percy Jowett (Director of the Central School of Arts and Crafts), Eric Maclagan (Director of the V&A) and R. R. Tatlock (Editor of the Burlington Magazine). Her use of these individuals as a touchstone immediately arouses the suspicion that good taste as understood by Miss Bulley might simply be the taste of the English cultural elite.

Bulley’s view of art, design and taste was barely different from that of Ruskin and Morris. In her gushing theory of aesthetics, beauty is a spiritual quality that resides in objects, is universal and does not change over time. It is not merely personal choice or preference and Bulley notes that many of the things that people prefer are actually ugly. In order to distinguish artistic beauty from beauty in manufactured goods (which, as a rule she thinks, are inferior to art and handmade things), she adds that artistic beauty is the product of passion, so it appears that even though beauty is a quality of objects, process is essential too. She acknowledges beauty in nature, which is not the product of artistic creation, but the difference between the beauty of nature, everyday objects and art is not explained or thought through and she falls back on beauty being a spiritual value that cannot be described in words.

Bulley appears to have absorbed some formalist ideas from Fry and also to have been influenced by Bergson’s Creative Evolution. From the formalists she takes the idea of beauty expressing harmony and from Bergson the idea of creative energy – “the vitality that comes from free creative force” – and a deprecation of science, materialism and “over-intellectualisation”.

Her terms for things that don’t meet her standards of beauty have the echo of Bloomsbury about them – “sham”, “bloated”, “mean”, “anaemic” – but, unlike Bloomsbury, her taste appears to be a Quakerish simplicity and a preference for interiors that are plain and workmanlike, pleasant and unselfconscious and that don’t try too hard to be artistic.

From the Arts and Crafts movement Bulley inherited an anti-industrialism, a dislike of trade and a belief that hand-made things are better than mass-produced things. Her belief in spirit lead her to reject the functionalism of the modern movement, which she says is not enough to produce a work of art.

The book contains 19 pairs of photos that readers of The Listener had been invited to appraise as good or bad and their verdicts are compared with the verdicts of the experts. About three-quarters of the public agreed with the experts, but, in an interesting anticipation of Bourdieu, upper-class, highly-educated respondents were more likely to agree with the experts than labourers, servants and those with an elementary education.

Bulley’s Arts and Crafts philosophy remained widespread in England until the Second World War. Michael Saler saw Ruskin’s philosophy inspiring Frank Pick, despite his association with the modernisation of the London Underground. It pervaded the Gorell report. Bernard Leach’s philosophy, expressed in the best-selling A Potter’s Book, which he wrote in the late 1930s, is similar to Bulley’s and they both dislike modern journalism, cinema and contemporary culture. The appointment of a person like Bulley to advise on the improvement of industrial design raises questions about how suited to the task Britain’s Board of Trade was in the 1930s.

Biographical details from Alan Powers, “Margaret Bulley”, Crafts , No.192, January – February 2005, p.24

BERNARD LEACH

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Clara Grein

Bernard Leach’s A Potter’s Book, which has never been out of print in Britain since it was published in 1940, has been translated into Italian for the first time by Clara Grein. The long delay is explicable by Italy’s very different ceramic tradition, into which the Leach style of stoneware has made few inroads. I learned of Il Libro del Ceramista from British potter Terry Davies, who has been making stoneware pottery in Italy for many years.

Emmanuel Cooper’s biography of Leach refers to Leach’s admiration for Ruskin but I looked in vain for any reference to Bergson, whose whose anti-rationalism and philosophy of élan vital pervade A Potter’s Book. Leach regarded “vitality” as a virtue in pottery, talked of “the intuitive craftsman” and used “intellectual” as a term of disapprobation. This short quotation gives a flavour of his thinking:

Judgment in art cannot be other than intuitive and founded upon sense experience, on what Kawai calls ‘the body’. No process of reasoning can be a substitute for or widen the range of our intuitive knowledge. This does not mean that we cannot use our common sense in examining the qualities in a pot which give us its character, such as form, texture, decoration and glaze, for analytic reasoning is important enough as a support to intuition.

It’s hard to know whether Leach ever read Creative Evolution, the book in which Bergson expounded his idea of the vital spirit that drives evolution and that can be interpreted as the source of human creativity, but it was popular in the first half of the twentieth century, was widespread in artistic circles and (as Rachel Gotleib showed) was marshaled in service of the new ceramics.

MODERNISM IN ART SCHOOLS

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I have been trying to find out more about British art schools between the wars to see to what extent they were permeated by modernist ideas and to what extent they remained in thrall to the Arts and Crafts, which I talked about in my last post.

Stuart MacDonald, in The History and Philosophy of Art Education, says little about the art schools in the 1920s and 1930s, turning in those decades to theories of child art, but he does comment that the Arts and Crafts approach persisted until the Second World War.

The plate above, from Charles Holmes’s Arts & Crafts: A Review of the Work Executed by Students in the Leading Art Schools in Great Britain and Ireland, is typical of the work that was being done in 1916. The tiles were made by Reco Capey at Burslem Art School. This talented pupil did similar work for Doulton’s at the same time as he was a student there. Capey, who is perhaps best known for his designs for Yardley, was appointed chief instructor in design at the RCA in 1925, where he worked under the traditionalist E. W. Tristram for ten years.

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These items by Capey (above), sold at Christie’s in 2014 , show how decidedly he had left behind the Arts and Crafts in his professional life and how enthusiastically he embraced Art Deco. In an article “Design in Everyday Life”, which he wrote for the Journal of the Royal Society of Arts (23 February 1940), he expressed a firm commitment to modernist design (below). He was undoubtedly a modernist influence at the RCA, where he worked with Paul Nash. Capey’s and Nash’s appointments look very much like an attempt by Rothenstein to counterbalance Tristram’s medievalism.

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William Johnstone, a key figure in the modernisation of British art schools, says in his memoir, Points in Time, that, when he took over the Central School of Arts and Crafts after the war, the crafts were in his opinion too geared towards the Arts and Crafts Exhibition Society “and not enough towards present day living”. He decided that John Farleigh, head of book production, was blocking change, got rid of him and appointed Jesse Collins in his place. Collins had taught book production part-time at the Central in the 1930s, where he was one of the few teachers aware of the Bauhaus. He helped Johnstone to introduce Bauhaus methods at Camberwell and also did so at the Central after the war.

Between the wars, pottery at the Central had been taught by Maggie Hindshaw and her strong-minded assistant Dora Billington, who was actually the driving force behind the course. Hindshaw had worked in Alfred and Louise Powell’s London studio and her work never strayed far from their their orbit. Billington had worked in a similar style, but when she encountered the pottery of William Staite Murray and Bernard Leach in the 1920s, she appears to have undergone a Damascene conversion and by the early 1930s decorated earthenware at the Central had been replaced by bold, simple forms whose appeal derived from glazes and kiln accidents rather than brush work. Studio pottery’s relationship to modernism is complex and ambivalent and although its formal properties are easily described in modernist terms – plain, simple, functional, uncluttered, honest, direct – its ideology, largely the creation of Bernard Leach, was anti-modern, anti-industrial and anti-intellectual.

The complexities of the period are illustrated by the fact that many of the figures in this narrative were at once modernist and associated with the Arts and Crafts Exhibition Society. Capey, Farleigh and Billington were all its presidents in their time, and Johnstone, despite his disparagement of the Society, collaborated with it and was made an honorary member. Ideologists of modernism, of the stripe of Adolf Loos, Wells Coates and Herbert Read, might be inclined to declare modernism to be not a style but a principle (to adapt a phrase of Pugin’s), but for most artists the opposite was the case. Change in style comes from the accumulation of innumerable influences, adaptations, imitations and alliances. It is unsurprising that artists and teachers in the 1920s and 1930s changed their styles and their way of working, but the change in art schools was slow and gradual.

ROGER FRY, BERNARD LEACH AND WEDGWOOD

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Roger Fry occupies a noteworthy position in 20th-century decorative arts, and pottery in particular.  He tried to make pottery himself, not very successfully, attending classes at Camberwell School of Art. His formalist conception of art helped to establish the new studio pottery of W.B.Dalton, Charles Vyse, Bernard Leach and William Staite Murray. He recognised the genius of Josiah Wedgwood but ultimately dismissed his work as retrograde, as I found from his interesting review of an exhibition of Wedgwood china published in The Athenaeum in 1905. (Reproduced in A Roger Fry Reader.)

Writing about Flaxman’s recently-discovered wax models from which Wedgwood’s relief figure were cast, Fry says:

They all show extraordinary technical skill, and are marked by a cold excellence and negative perfection. … [I]t gives one an idea of the shrewd intelligence and resource of the man who accomplished what hardly anyone else has – the feat of making a commercial success of fine-art pottery. As pottery, Wedgwood’s work is beyond praise, though it probably contributed to the final destruction of the art, as an art, in England, since it set a standard of mechanical perfection which to this day prevents the trade from accepting any work in which the natural beauties of the material are not carefully obliterated by mechanical means. In fact. Wedgwood destroyed the craftsman’s tradition by substituting the artist turned craftsman for the craftsman turned artist by experience and natural aptitude.

1905 was the high-water mark of the Arts and Crafts movement and Fry’s views are typical, though he had little time for the moralising representatives of the movement. In this evaluation of Wedgwood and his successors, he forms a bridge between the Arts and Crafts movement and the studio potters. Leach’s evaluation of Wedgwood thirty-five years later in Towards a Standard was similar but harsher and less sensitive to cultural and artistic context:

The small establishments of the Tofts and other slipware potters were succeeded by the factories of the Wedgwoods and the Spodes, and in a short space of time the standard of craftsmanship, which had been built up by the labour of centuries, the intimate feeling for material and form, and the common, homely, almost family workshop life had given way to specialization and the inevitable development of mass production.

THE ARTS AND CRAFTS EXHIBITION SOCIETY

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I have been looking at the Arts and Crafts Exhibition Society catalogue for their 1935 exhibition, which shows the Society (which gave its name to the Arts and Crafts movement and had doubts about the propriety of machine-made goods) flirting with design for mass production.

It was a small step but a significant one. William Morris’s ambivalence about machinery had hardened into outright opposition and in the 20th century the craftsman evolved from a generalist with a wide range of abilities (usually based on architecture), who sometimes contracted the execution of his work to a tradesman, into a specialist, frequently working alone and controlling every stage of production.

Pevsner argued that the lead in design in the 20th century passed from the Arts and Crafts to pioneer modernists like Adolf Loos, Peter Behrens, Josef Hoffman, the Deutsche Werkbund and the Bauhaus, and by the 1930s, some design thinkers doubted that there was much room for the crafts. Gropius, in a lecture he gave in England in 1934, argued that their future lay not in production but in “research work for industrial production and in speculative developments in laboratory workshops where the preparatory work of evolving and perfecting new type-forms will be done.” Herbert Read took a similar view in Art and Industry.

These ideas became so widespread that craftspeople were either persuaded by them or understood the need to engage with them. Among potters, even two of the most craft-based were briefly enchanted by them, Bernard Leach toying with the idea setting up a small factory and Michael Cardew trying to design for Stoke-on-Trent. John Farleigh, who was on the modernising wing of the Arts and Crafts Exhibition Society, responded to this current of thought by declaring to members that “We are in a machine age, and to ignore it is to ignore life as it is lived today,” but he contended that craft objects that could be reproduced by machine would be better if craftsmen supervised their manufacture, proposing a larger role for the craftsman in industry than that indicated by Gropius and Read.

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In 1935 the Society included in its exhibition a section devoted to design for Mass Production, stating that the artist-craftsman “is admirably fitted to design for ‘batch-production’, ‘quantity-production’ or ‘mass-production’ in industry”. It led with Farleigh’s wood engravings for Bernard Shaw’s Adventures of the Black Girl in Search of God (above) and the exhibit was dominated by design for print, with lettering by Edward Johnston, Noel Rooke, Grailey Hewett and Alfred Firbank. There was some furniture by Romney Green and Gordon Russell, some printed fabrics by Heals, and some pottery designed for Doulton by Reco Capey. This was a hardly a major departure from hand-work. Ambrose Heal was a staunch supporter of the crafts and a member of the Society, and Doulton’s was an art pottery rather than a manufacturer of tableware. There was no evidence of any serious engagement by the Society with industry or any real interest in industrial design. Nevertheless, it was too much for some members. Leach was in the opposing faction and resigned. Staite Murray agreed with him that the Society’s policy of encouraging design for industry would “subvert the object of the Society to preserve the Crafts.”

The exhibition of British Art in Industry in 1935 talked of a “struggle for supremacy” between machine methods that made possible cheap goods and hand craftsmanship that could give goods individuality and character. The “art and industry debate” that persisted throughout the 1930s was never resolved and was brought to an end by the war, when craft production became an impermissible luxury. By 1944, two-thirds of Arts and Crafts Exhibition Society members were said to be designing for industry.

DISAPPEARING TALENT

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Few artists make a living from art and many give up completely. Looking in the archive of Central Saint Martin’s art school I found several talented ceramics students who never practiced after graduating. I was looking for photos of work done by students of Dora Billington to show in the exhibition I’m curating at the Crafts Study Cente and Ruthin Craft Craft Centre at the end of the year.

In the early 1950s some students made work with an eye to mass production and others made pieces intended as individual works of art. Ines Reich made the elegant teapot above with a transfer decoration for her diploma exam in 1951, with a  contemporary Festival of Britain feel, but she appears to have disappeared without trace thereafter.

Doreen Lambert made this well-considered dinner service (below) for her diploma show in 1954 but she had a career in teaching rather than design. She kept it all her life and it sold only after her death, when it came up at auction at Roseberry’s in 2014.

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The Central was famous in the ‘fifties as a counter-current to the conservative Leach style of studio pottery, and this fine collection (below), exhibited by Helen Sadar in 1959, is typical of the sort of ceramics that were being explored then. She also disappeared without trace.

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ROBIN WELCH

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I was sad to hear of the death of Robin Welch, one of the finest studio potters in Britain. In recent years he exhibited at Art in Clay, Hatfield, and I looked forward to chatting to him in his regular place at the show and buying some of his pots.

Robin was born in in 1936 and studied at Nuneaton and Penzance schools of art, receiving his NDD in sculpture and ceramics in 1953. He spent time at the Leach pottery in St Ives and he told me that, when he began exhibiting, Leach didn’t like his work (which some might take as a commendation). From 1956 he did his national service with the 2nd Battalion Parachute Regiment, taking the opportunity in the Middle East to visit peasant potteries. He then went on to do a postgraduate course in ceramics at the Central School of Arts and Crafts.

The Central was led in the post-war years by William Johnstone, who had moved it away from the arts and crafts (it later changed its name to the Central School of Art and Design) and introduced a design training based on the Bauhaus system and a collegiate style of teaching which exposed students to a variety of disciplines. Ceramics students were aware of the new American painting and in Cornwall Robin himself had already been inspired  by Terry Frost, John Tunnard and Barbara Tribe. They were taught by William Turnbull, Alan Davie and Eduardo Paolozzi (who, typically, was based in the textile department). Ceramics was led by Gilbert Harding Green, a man of wide culture who encouraged innovation, assisted by William Newland, Nicholas Vergette, Ian Auld, Dan Arbeid, Kenneth Clark and Gillian Lowndes.

After leaving the Central, Robin set up in London and got his first break from Henry Rothschild, who gave him £100 and carte blanche to make pots to be sold at the Primavera gallery. He spent three years in Australia, establishing a pottery with Ian Sprague, and returned to England in 1965 to set up the pottery at Stradbroke, Suffolk, where he worked until his death. At Stradbroke he launched high-volume production with half a dozen assistants, using industrial machinery which he’d been taught to use in Stoke-on-Trent. He spent twenty years in this sort of work, selling kitchen ware in interior design stores, but from the 1980s he made large, individual pieces like the one shown in the picture, for which he’s now better known.

A nice pamphlet about him, full of photos, Robin Welch – A Life, was produced by his granddaughter for a school project, but Robin told me he was sorry that no-one had wanted to write a full biography. Perhaps someone will now.

MICHAEL CARDEW

I viewed the upcoming auction of items at Woolley and Wallis yesterday, dominated by two large collections of Martinware, which were introduced to members of the Decorative Arts Society by Dr Christopher Jordan.

There are also many lots of 20th century studio pottery, including some good examples of work by Michael Cardew. I suppose it’s because many potters were production throwers that there are numerous examples of their work around, but I was still surprised at the low guide prices for some of the items. This group of five Cardew pots, for example, is expected to sell for £120 – £180 for the lot.

WOMEN POTTERS

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Lucie Rie, one of the women potters in the Dictionary of National Biography

The Oxford Dictionary of National Biography (DNB) is filling the gaps in its coverage of notable women and pottery is benefitting from the addition. I have been asked to write entries for Mary Wondrausch and Dora Billington.

Mary Wondrausch, who died in 2016, is well known to studio potters, especially those who are interested in slipware. She was important in its revival and wrote about it in a scholarly way (Mary Wondrausch on Slipware, A & C Black, 2001). Dora Billington (1890-1968), the most significant studio pottery educator in the 20th century, is less well known, even though some of her most eminent students (Alan Caiger-Smith, Gordon Baldwin and Anne Wynn-Reeves) are still alive. She began teaching pottery in the style of Alfred and Louise Powell but in the 1920s she responded immediately to the new pottery of Staite Murray and Bernard Leach. Her most important contribution came after the Second World War when studio pottery seemed to be full of second-rate Leach imitators. Taking her inspiration from the European tradition, she-encouraged new ways of making, notably the tin-glazed pottery of Caiger Smith, Wynn-Reeves and William Newland, and the sculptural ceramics of Baldwin and Gillian Lowndes. Her Technique of Pottery (1962) is still worth reading.

Perhaps there are other entries that could be written on women potters. The DNB has articles on Katherine Pleydell-Bouverie, Lucie Rie and Gillian Lowndes, but nothing at the moment on Louise Powell, Nell Vyse, Dora Lunn, Stella Crofts, Nora Braden, Ursula Mommens or Helen Pincombe.

RYE POTTERY

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Tidying up my papers, I came across this old postcard, which I’d picked up at Gary Grant’s shop in Arlington Street behind Sadler’s Wells. The shop has been closed for many years, but I liked to pop in when I was going to the theatre to look at his excellent collection of mid-century pottery, especially his collection of Rye Pottery. These are Rye butter dishes.

The Rye Pottery was set up by Wally and Jack Cole and thrived after the war, capturing in their bright, whimsical ceramics the spirit of he Festival of Britain. They made tin-glazed tableware and decorative figures, which were very much of the time. The same spirit was expressed in the contemporary pottery of the Bayswater Three, William Newland, Margaret Hine and Nicholas Vergette, who made a good living decorating the interiors of coffee bars. This sort of pottery ran against the Leach current of Chinese-inspired stoneware. Newland found Leach’s dominance irritating but the Coles just got on with it. Their pottery still exists in Rye, still making tin-glazed wares.

Walter studied at the Central School of Arts and Crafts in the 1930s, when Dora Billington was teaching there and at a time when she was making exquisite tin-glazed ceramics, and he was subsequently a member of the Arts and Crafts Exhibition Society, of which she was a leading member. Rye was a rare example of a commercially successful craft pottery. Kenneth Clark and Ann Wynn-Reeves ran a similarly successful enterprise, concentrating on tiles but also making use of decorated tin-glaze; and they were also graduates of the Central pottery course.