DESIGNERS IN BRITAIN, 1949

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Ernest Race. Steel-framed rocking chair.

I found a copy of Designers in Britain 1949, the biennial review of the Society of Industrial Artists (SIA), on eBay recently, from which these pictures come.

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Top: George Williams and Misha Black. Reversible and adjustable rail-car seat.
Bottom: Norbert Dutton, Ronald Ingles and Douglas Scott. Green Line Bus for London Transport Passenger Board.

The SIA played a critical role in the development of the industrial design profession in Britain and the review shows how rapidly things had changed during the war. The selection contrasts with that for the Exhibition of Art in Industry at the Royal Academy in 1935, where there was considerably more emphasis on decoration and appearance and less on problem solving.

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Edric Neel, Raglan Squire, Rodney Thomas and A.M.Gear.

Milner Gray, one of the founders of the SIA in 1930 and a member of the council in 1949, told the Royal Society of Arts in that year that the pressures of war had hastened these changes and moved industrial design towards being a technical operation and away from design for selling, which had been the principal motive in the pre-war decade. In fields like aircraft production and the packaging of battle stores, the integration of design with production had become literally a matter of life or death.

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Enid Marx. Furnishing fabrics for the Board of Trade.

In the review there is still a lot of marketing design (Milner Gray had worked in packaging design) and graphic design predominates, but there are interesting examples of interior design, fabrics, ceramics, clothing, transportation and the design of industrial equipment as well.

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3 Tom Eckersley. 5, 6 Abram Games. 7 Edward Wright

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4, 5 Anthony Gilbert. 6 Paul Hogarth. 7 Ann Buckmaster. 8 James Boswell

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School furniture. 3 D.L.Medd. 4, 5 R.D.Russell. 6, 7 James Leonard.

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