William Morris’s rules for potters anticipated the practice of 20th century studio potters: “No vessel should be fashioned by being pressed into a mould that can be made by throwing on the wheel, or otherwise by hand,” he said. “All vessels should be finished on the wheel, not turned in a lathe, as is now the custom.”
Richard Lunn, who taught the first studio pottery course in a British art school, was not only indifferent to these principles but considered wheel-throwing to be old fashioned and undemocratic. “The machinery of today turns out hundreds of shapes where the old mode of throwing could only produce dozens. The potter’s wheel is a thing of the past so far as large quantities are concerned, and it is the large quantities that demand the designer’s attention now. To-day the art potter works or the millions instead of the comparatively few.”
A major concern in the Arts and Crafts movement was the proper relationship between designer and executant. When it was distant, it was thought to be damaging both to art and the welfare of the worker. Ruskin insisted that the workman should originate his own design, but for practical reasons arts-and-craft designers like Morris were bound to employ workmen to execute their designs and did not always acknowledge them. (Several William Morris wallpapers designs were printed by Jeffrey & Co.) The issues were well set out in a discussion between Lewis Foreman Day and Walter Crane. Day took the more pragmatic position, arguing that design and craftsmanship were specialised activities and that both would suffer if all craftsmen were compelled to originate their own designs and all designers were compelled to execute them. Crane, a socialist and a colleague of Morris, was more idealistic and seemed to envisage the possibility of a society based on handicrafts.
Lunn’s views were closer to Day’s than to Crane’s: “There is a great deal of nonsense talked about craftsmanship,” he said, “and I am afraid that if craftsmanship is not kept in its proper place it will usurp that of design in our schools; that is to say, it will take up that time that ought to be devoted to the principles of ornament and design. And I fear students of design will be tempted to neglect the serious studies by which a thorough mastery of their art is to be obtained. Get the knowledge of design first, for when a man sees clearly what he wants he will soon find a way to do it.”