Josiah Wedgwood acquired the Ridgehouse estate in 1766 for his Etruria factory during a period of commercial expansion, when he had launched his cream-ware and was beginning to get commissions from the upper class. The company traded there until 1940, when they moved to the new factory at Barlaston, and production at Etruria finally stopped in 1950. The estate was demolished in 1960.
In 1966, when I lived at Keele, the site hadn’t been completely cleared and I took a few photos – technically poor, but they give an idea of how it looked then. This (below) is the Round House by the Trent and Mersey Canal with the Shelton Bar steel works in the background. At night, the flames from Shelton Bar lit up the sky like Vesuvius in the other Etruria.
There is a picture (below) taken from a similar angle when the factory was in use:
The purpose of the Round Houses – there were two, one at each end of the factory – is unknown, but it’s thought they may have been merely decorative, punctuation marks at each end of the building, “in keeping with the 18th century preference for symmetry in architecture” as the Wedgwood archive put it. “It is possible that the Round Houses were Josiah’s own idea possibly having viewed the elevation of Shugborough Hall (below) the home of his patron Lord Anson which is similarly terminated with circular structures.”
MARSHALL COLMAN 