Here is a more recent picture of Wedgwood’s house, Etruria Hall, than the one on the plate in my last post.
Wedgwood called his factory estate Etruria because he was part of the late 18th century vase mania generated by the discovery of Pompeii and Herculaneum. He was directly influenced by Sir William Hamilton’s great Collection of Etruscan Greek and Roman Antiquities (1767), which he owned. He was himself a collector of vases, to the despair of his wife. She wrote, “I am almost afraid he will lay out the price of his estate in vases he makes nothing of giving 5 or 6 guineas for.”
Etruria gave its name to the surrounding district, and anyone like me who spent time in Stoke-on-Trent in the sixties thinks of Etruria as a dirty industrial area in North Staffordshire, not as a place in Italy. (Since the Garden Festival, it is no longer dirty or industrial.)
The house was built about 1770 next to the Wedgwood factory, between Burslem, Hanley and Newcastle-under-Lyme. The enlightened and progressive Wedgwood was a promoter of the Trent and Mersey Canal, which passed by carrying clay and coal to Etruria and finished pottery to the customers.
Etruria Hall was designed by Joseph Pickford of Derby, who worked for several members of the Lunar Society, including Wedgwood, Joseph Wright of Derby, Matthew Boulton and John Whitehurst. The house was extensively remodelled in the 19th century. It’s not an outstanding building and its Grade II listing must be for its historical rather than architectural interest. Only the shell has been preserved and there is nothing original inside. Pickford’s own house in Derby (below) is grander.